I understand that I’m biased but for me photo calendars and diaries are some of the cleverest things to result from linking a website to a digital printer, at Penwizard we call this linking ‘web to print and it’s how we make our living.
I still can’t believe how many people take photos with a digital camera but never look at them again. To be fair we are all slightly guilty of this when the photos are spread between a multitude of home computers and other devices. I secretly admire those people that have their photos neatly indexed on a photo storage website but I also wonder when they have the time to sort it all out. So for most of us we’ve taken loads of photos during the various events of 2010 but have little idea where they are and therefore never look at them again.
So it’s still pioneering when you can get your photos from your digital camera to a properly indexed set of folders and in one location. But they can still remain unseen except for the occasional airing on the computers screen saver. Hence my point about photo calendars and diaries, once you’ve created your photo product then a different photo is seen for each month of the year!
So why isn’t everyone buying a photo calendar for their home and others as presents for their family? Why hasn’t everyone who uses a diary got a photo diary with photos of the events in the year to make them smile? All these photo products can include those important birthdays and anniversaries!
Here’s my theory! Firstly, I still don’t think many people know that photo calendars exist, even when I talk to close friends I get the response ‘what a great idea, how do I buy one’. Which brings me to my second theory; even when people know about photo calendars many of them still don’t know how to create one! It’s not that surprising as Microsoft Windows is hardly the most intuitive of operating systems. A straw poll of friends and family suggests that 75% of them don’t even know how to create a folder and move photos from one location to another.
So we thought we’d have a go at giving people a hand with creating a photo calendar and we’ve produced a tutorial video which is posted on YouTube and http://www.calendarwizard.co.uk/info/help.htm I’m realistic enough to understand that informing the total UK population about photo calendars is a step too far! But at least those customers that do manage to visit our website can have a bit of a hand.
We’ve designed all our own photo products and built www.calendarwizard.co.uk so that the products are hopefully easy to use. Again I’m biased but I think our family photo calendar is very clever in allowing a separate column for each family member and is unique to calendarwizard. Our new case bound photo diaries are also ground breaking and very easy to create.
The more innovative the product the more support the customer requires, hence the launch of our video. Please have look and give us your thoughts!
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